New Technologies and the Impact on Personality Rights in Brazil

Autores

DOI:

https://doi.org/10.5020/2317-2150.2020.9969

Palavras-chave:

Disruptive Technologies, Wearable Technologies, Personality Rights, Social Innovation, Technology and Law, Emerging Markets, Brazil.

Resumo

As technology continues to evolve at an exponentially increasing pace, it transforms our lives and societies, thus shaping our perceptions of reality with high speed and impacting the relationship between the individual and the society, including businesses and, as a result, the legal system. The young area of law is trying to explore the effects of new technologies in our relationships with it, as well as identify the best use of new technologies to reduce the gap among new technology, new societal behaviors and various legal systems. The purpose of this paper is to examine the current uses of wearable technologies in Brazil and the legal issues emerging from the various uses of these technologies and their impact on personality rights. So, to what extent do the Brazilian users of emerging technologies appreciate the terms and conditions agreed by themselves and their impact on personality rights? The authors used empirical quantitative data from a cross-section of Brazilian users to explore the level of awareness in regards to the terms and conditions associated with the use of emerging technologies and the impact on their personality rights. The authors found that the large majority of these users of technology are unaware of the adverse impact of the agreed terms and conditions on their personality rights. Furthermore, they are also unaware of the basics of how the technology operates and therefore are unable to enforce their rights. The research is based on data collected by using only one survey with a sample of 500 students from three universities in three Brazilian States with an age range between 18 and 40 years old. This paper extends the previous research on the impact of emerging technologies on personality rights and demonstrates with empirical data that there is a serious risk of erosion of such rights. Furthermore, this research provides a unique insight into the users of emerging technologies in the emerging Brazilian market and the impact on the Brazilian legal system.

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Biografia do Autor

Marcelo Negri Soares, Coventry University (UK), FBL Visiting Scholar, Faculty of Business & Law Unicesumar (Maringá-PR), Professor Permanente do Programa de Ciências Jurídicas - Mestrado e Doutorado

Doutor e Mestre em Direito pela PUC-SP. Pós-doutor Uninove/SP. Professor da Universidade Federal do Rio de Janeiro (Faculdade Nacional de Direito). Coventry University (UK), FBL Visiting Scholar, Faculty of Business & Law. Unicesumar (Maringá-PR), Professor Permanente do Programa de Ciências Jurídicas - Mestrado e Doutorado. Pesquisador FAPESP, ICETI e NEXT SETI.

Marcos Eduardo Kauffman, Coventry University/Research Centre for Business in Society

Law Professor, Intellectual Property. Doctor in Business and Law - Centre for Business in Society - Coventry University. Email: kauffmam@coventry.ac.uk.

Kuo-Ming Chao, Coventry University/Institute for Future Transport and Cities

Lawyer, Professor of Higher Education. Doctor, Ph.D. degrees from Sunderland University, UK. Professor, Institute for Future Transport and Cities, Coventry University – UK. Email: csx240@coventry.ac.uk.

Maktoba Omar Saad, Coventry University/ School of Strategy and Leadership

Doctor at the University of Leeds (UK). Professor at Coventry University (UK), School of Strategy and Leadership, in International Business. Visiting Scholar Professor, Master, and Doctor in Law, Unicesumar (BR). Email: ac3371@coventry.ac.uk.

Publicado

2020-03-31

Edição

Seção

Artigos